The main logos are normally used on very light & very dark backgrounds so the blue and teal colors are attention grabbers.
![logo-main-large-color New Jersey Foot and Ankle Institute - high res](https://njfai.com/wp-content/uploads/logo-main-large-color.png)
![njfai-logo-white New Jersey Foot & Ankle Institute](https://njfai.com/wp-content/uploads/njfai-logo-white.png)
Secondary logos are subsets of the main logo to be used. They bring forth a more simple and elegant brand identity. White logos are used on darker backgrounds. And the Slate color logo can be used on very light colored backgrounds.
![mobile-logo-3 New Jersey Foot and Ankle Institute](https://njfai.com/wp-content/uploads/mobile-logo-3.png)
![mobile-logo-3 New Jersey Foot and Ankle Institute](https://njfai.com/wp-content/uploads/mobile-logo-3.png)
![mobile-logo-3 New Jersey Foot and Ankle Institute](https://njfai.com/wp-content/uploads/mobile-logo-3.png)
![slate-logo New Jersey Foot and Ankle Institute](https://njfai.com/wp-content/uploads/slate-logo.png)
The Heading and Body fonts that are used as part of the brand guidelines are a combination of Serif (Cinzel) and Sans Serif (Inter) to create contrast, hierarchy, and visual interest in web & print materials.
CINZEL
Used in the logo and main carousel of the website.
* Never make this font bigger and stronger than the logo.
INTER / Inter
Used in the headings & subheadings of website and advertising with a font weight of 500.
We take our brand compliance seriously. If you have any questions about how these brand elements should or can be used, please reach out to [email protected].